A day at the ‘zoo, why not? It’s our birthday
There has been a gathering in DC, as all of Tahzoo (or as people like to say – the ‘zoo) got together. Not too much unique in that, we like to get together in person, as we kinda like each other, only...
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Virtual Ethnography: A Story about tigers, the Internet and driving relevant...
To study the tiger, go to the jungle, not the zoo. That’s a classical mantra among researchers. In this age of the omni-present, omni-channel individual, the jungle is the Internet, which can be very...
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You can’t understand a person until you’ve walked a mile in their shoes
In the world of customer experience walking in someone’s shoes means understanding their language and behavior; what they do, what they talk about and what they feel and believe. It’s developing a...
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If Relevance is the Gateway to Engagement then Content is the Key
Over 99% of online advertising is wasted. This claim is supported by the most recent benchmark study by DoubleclickD noting that the average click through rate (CTR) is a mere 0.12 percent. Email...
View ArticleContent Marketing, Strategy and the Grubby Business of SEO
As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests that it’s the search engines...
View ArticleIs Innovation like sex – wishing we did it more?
Innovation isn’t a new buzzword. In fact it might be the original buzzword. A lot of people are talking about doing it, but not a lot actually are, and definitely not as much as they’d like. I’m...
View ArticleStop Asking Millennials, Hire Them
mil·len·nial miˈlenēəl noun 1. a person reaching young adulthood around the year 2000; a Generation Yer. Prior to starting my grown up career at Tahzoo, beginning my career in communications as a...
View ArticlePredictive Personalization – is Big Data becoming Big Brother?
As the newest member of the Tahzoo team, I learned quickly that creating personalized customer experiences is something that my new employer excels in. But, wearing my “newbie” hat, I got to thinking –...
View ArticleDo we really need a week to appreciate the customer?
Apparently according to the Internet, this week is Customer Service Appreciation Week, a week to hug your customer and all the people in your organization that help them. In addition, as is the way of...
View ArticleWhy Bacon Content is a Strategic Must Have for Your Company
First, I know what you’re thinking… What the hell is Bacon Content? Well, bacon is equal to all things irresistible. Ian Truscott coined the term “bacon content” not too long ago and discusses it more...
View ArticleListen to Your Data
Using Big Data to Improve Customer Experience Big data has broken onto the scene in a big way, promising huge rewards. A 2011 McKinsey Global Institute study estimated that employing big data knowledge...
View ArticleOnline Experiences Shouldn’t be Scary
Halloween experiences are not created equal. I think we all know which neighbors house is the go to because they really put on a show. They dress up, have bone chilling decorations and give out FULL...
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Your Brand, making it younger, sexier and richer – at the Forrester Customer...
Tahzoo is headed to Anaheim, although I don’t think there’ll be time for Disneyland. We’re sponsoring the Forrester Research Customer Experience Forum, including a booth at the solutions showcase...
View ArticleIt’s All About Outcomes, Not Outputs
This year’s Forrester Research Customer Experience Forum West is over. I’m on a plane headed home and it gives me a chance to think about what I heard, said and learned this week as the conference. To...
View ArticleConversions Count, Not Just Clicks
Next year, 2015, US ad spend will reach $200 Billion a year. By 2018 digital will surpass TV with nearly 40% of the spend. And of that, 60% is for direct response campaigns, which have become primarily...
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